Founder interview: Jordan Scott @ Cobble
Meet Jordan Scott, former journalist turned tech entrepreneur, and builder of Cobble an app to save couples and groups from decision-fatigue when choosing the best place for a good night out...
Jordan Scott is Founder and CEO of Cobble and was a journalist in a former life. She shares insights to her founding journey, the inspiration for the app and philosophy as a CEO.
Watch Jordan share her story
Jordan Scott Shares Her Founding Story and Vision for Decision-Making Startup Cobble
The Genesis of Cobble: Bridging Content and Technology
Jordan Scott’s Cobble is a reflection of her journey of combining her love for content with the prowess of technology. With a rich background in journalism, including roles at CBS, Refinery29, and Cosmopolitan, Jordan's path to entrepreneurship is as unique as it is inspiring.
A Founder's Vision: Creating and Inspiring
Jordan’s story isn't the typical entrepreneurial tale. Without formal training in business or entrepreneurship, her journey into the world of startups was fueled by a deep-rooted desire to build and inspire. For Jordan, entrepreneurship was a calling—a belief in creating something that didn't exist and inspiring others to join the cause. Her creative background in journalism and screenwriting laid the foundation for her innovative approach to technology and content curation.
Empathetic Leadership: The Core of Cobble
At the heart of Jordan's business philosophy is empathetic leadership. This approach ensures every team member at Cobble feels respected and heard. Jordan believes in a workspace where diverse opinions aren't just welcomed; they're necessary for the creation of a superior product. It's this inclusive and respectful work environment that has shaped Cobble’s company culture and contributed to its success.
Balancing Work and Personal Life
Outside of her role at Cobble, Jordan is an avid reader, immersing herself in both fiction and non-fiction. Family time is also a cornerstone of her life, with her husband and daughter being her mainstay. This balance of professional drive and personal fulfillment exemplifies the modern entrepreneur who values both career and family.
Launching Amidst Adversity
Launching Cobble in June 2020, amid the global pandemic, presented unique challenges and opportunities. Jordan reflects on this period with a sense of pride and gratitude, acknowledging the resilience and adaptability it brought to her team.
Cobble: Simplifying Decision-Making
Cobble’s primary function is to alleviate the struggle of group decision-making. Initially focused on New York, the platform has expanded to multiple cities, including LA, Atlanta, Miami, Austin, Chicago, and Dallas. Users can share and vote on curated content, simplifying the process of planning activities and events. Jordan's vision for Cobble is ambitious: to transform it into a comprehensive decision-making engine that extends beyond daily choices to significant life decisions.
The Journey of Growth and Funding
Financially, Cobble is in an exciting phase, actively engaging in its second round of fundraising with a goal of $6 million, following a successful initial round of over $3 million. The platform’s revenue model, which thrives on transaction shares, reflects its ability to drive real-world decisions and actions.
Cobble's Remote-First Culture
With seven full-time employees and a broader team of 20, including city-specific curators, Cobble thrives on a remote-first culture. Regular digital meet-ups and a focus on maintaining connections despite geographical distances exemplify Cobble's commitment to a cohesive and inclusive work environment.
Hiring Philosophy and Future Plans
In her hiring practices, Jordan looks for candidates who are adaptable, capable of handling the dynamic nature of startup life, and culturally aligned with Cobble’s ethos. While hiring is currently on pause, the future looks bright with plans to expand the team once funding is secured.
Standing Apart in a Competitive Landscape
What sets Cobble apart is its focus on group decision-making, in contrast to platforms that cater to individual preferences. Jordan views other content platforms not as competitors, but as potential partners, showcasing her collaborative approach.
Inspirations and Aspirations
Jordan draws inspiration from other successful entrepreneurs like Whitney Wolf Herd of Bumble and Sarah Blakely of Spanx. Her advice to fellow entrepreneurs is to stay focused on their unique journey and to build solutions that address real needs, irrespective of market conditions.
In conclusion…
Jordan's journey with Cobble is a vivid example of innovation, leadership, and resilience. As she continues to expand Cobble's reach and capabilities, her story serves as an inspiration to aspiring entrepreneurs. She concludes with an invitation to explore Cobble, a platform that's not just about making decisions but about making life more enjoyable and connected.
How to get in touch?
Contact Jordan: jordan@trycobble.com
Jordan’s LI profile here
Learn more about Cobble here